Superior Copy Machines
Serving Texas, New Mexico & Ciudad Juarez for 50+ years
We are a leading provider of cutting-edge Business Technology Solutions in El Paso and the Southwest. For over 50 years, we’ve empowered businesses with strategic cost savings, data-driven decision-making, and eco-friendly practices. Our extensive Ricoh portfolio includes award-winning document management systems, production printing solutions, and Energy Star Certified devices. With tailored solutions, expert support, and a commitment to exceptional service, we maximize operational efficiency and drive profitability. At Superior, we prioritize lasting partnerships built on trust, transparency, and community engagement.
Experience the power of Superior technology and Superior service.
Our Mission | Superior Copy
Our mission is to bring the best-in-class, most innovative Business Technology Solutions to help businesses and organizations in our community succeed and grow by maximizing strategic cost savings, empowering data-driven decision making, and minimizing environmental impact. We strive to be an invaluable partner, working hand in hand with our clients to understand their unique needs and offer expert strategy to meet their challenges.
Our goal is to deliver the best possible solutions and services that improve operational and IT efficiency, and accelerate business profitability while reducing carbon footprints. We believe that the best business strategy will have a positive impact across the entire organization and the surrounding community and we are dedicated to making that a reality for our clients through our portfolio of top-tier Energy Star Certified solutions as well as our conservation certifications and recycling programs through our manufacturer.
At Superior, we are client-driven and community-focused, committed to providing expert strategic partnership and exceptional customer service all while taking care of our people, giving back to our community, and doing the right thing for the environment.
Our Vision | Superior Copy
We are client-centered and community-focused, making our vision of success inextricably linked to the success of our clients and the socioeconomic health of our community. By leveraging our 50+ years of expertise in concert with our commitment to comprehensive equity and inclusion, and our pledge to environmental sustainability, we strive to be the go-to partner for businesses and organizations looking to thrive in our contemporary tech-driven, data-driven world.
Through our partnerships, we aim to drive economic growth and generate new opportunities that effectuate positive impact and uplift and empower our community. As our clients and community grow, we pledge to remain continuously informed to adapt and evolve to meet the changing needs of our clients and society alike. We aspire to be a leader in our industry, driven by our commitment to social responsibility and environmental stewardship.
Our vision is to be recognized as a company that exceeds the expectations of our customers, employees, and stakeholders, and contributes positively to the communities we serve and the world we live in.
Our Values | Superior Copy
S
Service. We believe in service, above all else. We are client-centered and community-focused, prioritizing service to our clients, our staff, and our community.
U
Upstanding. We believe in being, hiring and retaining upstanding people, offering upstanding partnership, and operating by upstanding practices.
P
Principled. We believe in principled partnerships rooted in honesty, respect, transparency and accountability with our clients, our staff, and our community.
E
Equity. Equitable and just practices guide our everyday decision making, framing our operational practices, community outreach and philanthropy.
R
Rigor. We rigorously research and revise our technology offerings and their industry applications to offer continuously informed, technical and strategic expertise.
I
Inclusive. We champion inclusivity and continuously work to foster an environment, supported by operational policies, that acknowledges, respects and celebrates all people across race, ethnicity, citizen status, national origin, gender identity/expression, sexual orientation, religion, age, military experiences, family structure, socioeconomic status and ability.
O
Open-minded. We believe in remaining open-minded, willing to listen and ready to learn and grow with-and-from our partners in business, our staff, and our community at large.
R
Reliable. We take reliability seriously. We not only promise reliability across our products and services, we measure and evaluate reliability and trust to ensure we always exceed expectations.
Our commitment to Diversity, Equity, Inclusion & Belonging (DEIB) | Superior Copy
We are proud and unwavering in our commitment to fostering an inclusive and equitable workplace that champions diversity and belonging in all forms. As a local, family-owned business we have spent our lives in El Paso, TX—the heart of the Paso Del Norte region, neighbored by Ciudad Juarez, Chihuahua, Mexico and New Mexico. We have the great privilege of not only living here, but also building our business within our own community, experiencing the Borderland in all of its richness of people and culture. We take great pride in promoting a culture of respect and understanding, both within our company and in our broader community.
Every day, we work towards becoming a better and continuously informed company you’re proud to be in partnership with.
We are committed to promoting equitable opportunities and addressing systemic barriers that prevent underrepresented people from reaching their full potential. We whole-heartedly believe that DEIB is not only a moral obligation, but also a strategic advantage that drives innovation and growth. To this end, we continuously measure, review and revise our DEIB ecosystem, created to drive DEIB in five areas:
Employee Experience
We understand that nowhere is respect and value more requisite than when driving an equitable and inclusive workplace and we believe it is our collective responsibility as an organization to create an environment that promotes these principles. We continuously work towards achieving our DEIB goals by engaging in anti-bias, anti-racist training, community-building, and employee resource groups to provide community and support across demographic groups. Our efforts remain fluid as we intentionally and progressively learn and grow.
Recruitment, Hiring & Retention
We believe that DEIB efforts must be comprehensive—implemented across our entire organization. In order to attract, hire, retain, and develop candidates across gender identities, ethnicities and backgrounds, we work to ensure inclusivity and fairness in our sourcing, interviewing and hiring processes. Developed with our DEIB director, our hiring and retention strategy is deliberate, targeting underserved and underrepresented minoritized professionals for equitable opportunities across our organization, at every stage of our talent pipeline.
Partners, Products & Suppliers
As a diverse, family-owned, local business, we look to be in partnership with other diverse businesses. Whether that be on the client end of our enterprise, or our product offerings and suppliers, we seek to establish partnerships and be in community with businesses that are certified as majority owned and operated by women, minorities, veterans, members of the LGBTQ+ community, and people with disabilities: disability-owned, veteran-disability owned, and service-disabled veteran-owned.
Fair Compensation
We understand that any commitment to DEIB must be tangible so, we’ve put our money where our mouth is. We ensure all of our employees across our organization receive fair compensation relative to one another, regardless of their gender identity or ethnicity. Our commitment extends beyond fair pay to include our investment in facilitating equitable access to uptraining and professional development. This is our ongoing promise to our staff, our community and our industry that DEIB principles met with material support have material outcomes.
Restorative & Transformative Processes
We believe we should never have to sacrifice our well-being for our work. Grounded in the principles of Restorative and Transformative Justice, we are ongoing in our efforts towards applying these principles to shape our workplace environment rooted in inclusivity, self-determination, community-building, and repair. We move towards providing more liberatory workspaces wherein information, resources and authority remain available across our organization, promoting self-determination and agency among all of our employees. We are committed to dismantling tensions in the workplace through peacemaking practices, centering inquiry, accountability and repair. Finally, we prioritize balance because we know the health of our organization is determined by the health of our people. Through continuous collaboration with our staff we work to establish fair expectations, prioritizing the mental, emotional and physical well-being of every employee across our organization.
The Superior Promise.
Superior is committed to providing the highest-quality Business Technology Solutions and exceptional customer service to our clients and community at large. Through our impressive portfolio of award-winning technology solutions:
We promise to provide the most reliable, efficient, cost-effective business technologies to empower productivity while maximizing strategic cost savings, and minimizing environmental impacts.
We promise to offer competitive prices and flexible financing options to ensure that our clients get the very best value for their investment.
We promise to deliver timely customer service and IT support with and average response time of 2 hours or less, to help our clients maximize the performance of their hardware and software.
We promise to nurture our expertise—to remain continuously informed about the latest technology trends and innovations to offer cutting-edge solutions that meet the evolving needs of our clients and community.
We promise to remain steadfast in our commitment to promoting equity, inclusion and belonging across race, gender identity, background and ability in all aspects of our business operations.
We promise to deliver strategic partnership and build lasting relationships with our clients based on trust, transparency, and mutual respect.
This is our promise.
What our partners have to say about us.
